800 Stores Across 39 Countries and Growing Fast

Charging & Fearless is the only newsletter that delivers under-the-radar, global stock picks before they make front-page news. We traverse borders to uncover the explosive potential of international companies beyond the scope of Wall Street analysts. Enjoy the 5-minute pitch on this week’s stock below...

Lovisa Holdings

Lovisa Holdings was founded by Shane Fallscheer and his billionaire friend Brett Blundy in 2010. It is headquartered in Hawthorn, Australia. Specialising in fast-fashion jewellery, Lovisa caters primarily to young women, offering affordable and trendy designs. The brand has established a significant global presence, with over 800 stores across 39 countries, including Australia, New Zealand, Malaysia, Singapore, South Africa, Spain, France, the United States, and franchised stores in the Middle East and Vietnam. The company's core business is the retail sale, design, development, sourcing, and merchandising of fashion jewellery and accessories under the Lovisa brand name.

Primed to Grow

Lovisa quickly gained popularity among fashion-conscious individuals seeking affordable and stylish jewellery. On top of its ever-expanding store base, the company has embraced the digital era through its website and mobile app. Customers can browse the extensive product range, purchase items online, and track their orders anywhere. These digital platforms also provide valuable insights into customer preferences and trends, enabling Lovisa to stay ahead of the fashion and customer service curve.

But this is where they get really clever. Fashion is fickle, baby, you know it. If consumer tastes change, sales decline fast. Lovisa embraces the fast fashion trend, introducing over 150 new styles to its stores each week, allowing for almost instant feedback on where trends are heading. This constant influx of trendy pieces keeps the brand fresh and appealing to its target audience and, more importantly, mitigates one of the industry’s most significant risks.

In Their Own Words

What Could Go Wrong?

Hey look, competition is always a risk, no matter what the business, but the fashion jewellery industry is that on steroids, with numerous players vying for market share. Lovisa faces intense competition from established brands and emerging startups, which could intensify price wars and erode profit margins. Muti-market expansion is another risk that has been documented extensively and studied by MBA students the world over.

Final Word

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